![]() ![]() And it is why the Charity Commission’s role remains vital in helping charities to get it right, and holding those that fall short to account. That is why those running charities must continue to ensure they can show they are making a difference while demonstrating high standards of probity. People disagree on much when it comes to charities, but these basic expectations are shared now, as they were before COVID-19. There remains significant consensus within society that a high proportion of funds raised by charities should be spent on beneficiaries, that the impact promised should be delivered, that being a charity means acting charitably too, and that all charities have a collective responsibility to uphold the good name of charity by doing all these things. While the context in which charities have operated since March 2020 has changed, people’s fundamental attitudes towards charity have not. These are steps in the right direction.īut there is no room for complacency. After almost a decade of decline there has also been a slight increase in the proportion of people who consider charities as important to society. As high-profile scandals involving charities recede in public memory, trust and confidence in charities continues gradually to improve. Given this context, it is perhaps not surprising that we have seen modest but significant improvements in public attitudes towards charities over the past 12 months. Where the national spotlight has fallen on charity, it has been on the positive difference it can make, for example on charities’ role supporting those living in food poverty, on the importance of medical research, or on the public generosity inspired by the late Captain Tom Moore. No one can say quite what the longer term impact of the coronavirus pandemic will be, but we do know that the past 18 months have concentrated public attention on the ways in which national institutions and prominent organisations have responded in a time of crisis. This report was prepared by Yonder, on behalf of the Charity Commission. ![]()
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